The Sales Acceleration Code: 4 Ways to Accelerate Sales Momentum Tip 2: Aligning the Buying Process with the Buyer’s Journey
One of the fastest ways sales momentum slows—or stops altogether—is when the sales process and the buyer’s buying process are misaligned.Sales professionals often focus on what they sell, but momentum is created when you understand how buyers buy. That starts with clarity around the buyer’s journey: the who, what, when, where, why, and how behind their decision.




